Thursday, December 2, 2010

The Quest Continues...

Senior Love Story Book Seeks Submissions and Extends Deadline

FORT LAUDERDALE, Fla.—The Ehlers Group, the award-winning strategic marketing and communications company, continues its quest for 365 Senior Love Stories.

Co-authors Janis Ehlers and Kerry Green launched their national campaign search earlier this year and are seeking love stories from seniors, age 70+.

“Submissions for the book have arrived from all over the country,” said Ehlers who attributes the geographic extent to social media and the Internet. “We are amazed each time we check the postmarks on the submissions we receive.”

The deadline has been extended and according to Ehlers, the company will continue to accept love stories as long as people are willing to tell them.

365 Senior Love Stories recently caught the interest of a retirement community’s activity director who asked Ehlers to read her favorite selections at an afternoon event for residents and guests.

“I did not anticipate audiences’ interest in hearing the love stories read aloud,” Ehlers said. “Since the idea for the book was sparked during a visit to The Carlisle in Naples it seemed fitting to launch the first reading at the senior living community.”

Based on the positive feedback, Ehlers plans to read excerpts from 365 Senior Love Stories submissions at other communities in hopes of generating more entries for the book.

The Ehlers Group has also launched a new service for those wanting to submit senior love stories: scheduled telephone interviews with participants.

“People have great stories but they want someone else to write them down,” said Ehlers, a marketing and communication specialist and whose consulting practice is primarily in active adult and senior housing communities. “We are also getting the word out to community lifestyle, social and activity directors in the hopes that they will use 365 Senior Love Stories as a creative writing project.”

For submission guidelines, to arrange for Ehlers to visit your community, or to be considered for a telephone interview, please call 954-726-9228 or visit

No comments:

Post a Comment